Why SEO is important for a business website?
What is SEO?
SEO or Search Engine Optimisation is a process of optimizing your website such way that when someone searches with related keywords on a search engine, the search engine should be able to show your website in the search results. There are millions of websites on the internet and all of it is fighting for the better spot on the search engine ranking page(SERP). To make this ‘search’ experience/process more user-friendly and as pleasant as possible, search engines have given certain guidelines to follow to make your website search friendly. Search Engines are also continuously evolving so these guidelines are updated regularly. As competition is also increasing among websites for better ranking and that is the reason Search Engine Optimisation process is an ongoing process.
Why SEO is so critical for a website?
Opportunity: According to a research 93% of the people who search online rely on organic results and click on the websites which are shown in the ‘organic’ results. I think this single reason should sufficient for you to convince the importance of SEO, but anyway I have to convince you fully, no?
Results are Free of cost: Whatever results produced with the help of SEO are free of cost and we do not have to pay anything to the search engines.
Long-Term Results: Search Engine Optimisation once done right way and supported by ongoing efforts to keep the regular changes then the results we get are long-term and recurring.
Brand Authority: It is a general perception that brands or website which are at top of Search Engine Page Ranking are considered as better than other search results or brands. In short, these companies are considered as leaders with brand authority.
Pivotal: Search Engine Optimisation is at the base of your Digital Marketing strategy. SEO will create a ripple effect which will not only help in organic search traffic but it will also support an overall online marketing strategy of the brand.
Brand Building: If the website is properly optimized then it will help in building a long-term sustainable brand for your Business.
About Digital Edge
Digital Edge is a freelance digital marketing platform in Hyderabad, India that provides Digital Marketing solutions to small businesses . Search engine optimization, pay-per-click advertising, social media management, and more.
Contact me today for a free website evaluation and get started on launching a successful Search Engine Optimisation campaign!