Why website is important for Business or professionals?
Why website is important for Business or professionals? To explain it better I assume there is big market place in your town where all shops are there and people go there to buy things they need or to collect information about the products or services they want to buy. So being business person would you not love to have your shop right in the middle of such happening market place? I am sure you will.
Internet is happening market place where millions of perspective customers are searching for goods or services they need every day. Website is shop on internet just like physical shop in the market place. There are several reasons to have your own responsive website for your website but I will take you through some of the main reasons.
As per Google India report over 400 million people are on internet through different medium like computer, smart phones, etc and this figure is expected to grow to 600 million by 2020 that means half of the population is on internet. Non metros are also catching up with metros in terms of internet usage.
It becomes obvious for you to have your online presence not just website but proper Digital Marketing Strategy
2. Change in Buying Behaviour
Over the last two decade with use of internet consumer buying behaviour has changed a lot. Before internet came into our lives .Consumer buying pattern/path was linear like customer could watch ad on existing medium like TV or hoarding which could trigger customer’s impulse to buy product. Then customer would visit the showroom and collect the information about product and depending upon his knowledge and product used to do his own comparison or evaluation of available options and then finalize the product.
Now the this scenarios has changed a lot information gathering starts from internet as there are a lot of tools are available for information collection, price and product comparison, review sites our video demos so detailed research tools are available over the internet to take the informed decision.
And during this entire process prospect can be tracked with the help of better Digital Marketing Strategy for conversion of the customer .Here prospect can jump from one stage to another and this entire process is not linear like pre internet era.